This website uses cookies to ensure you get the best experience on our website. Learn More.

AI: Transforming E-Learning Business

Discover how you can strengthen your e-learning business and provide more personalized services with Artificial Intelligence.


Key points:

  • With AI, you provide a personalized experience, connected to the student’s interests, preferences, and abilities;
  • You can build short courses automatically for your staff to reduce required time and costs;
  • Implement AI into your product gradually;
  • Team up with experienced developers to get a functional platform.

In the ever-evolving landscape of education, e-learning startups and product owners face a unique set of challenges. The quest to provide engaging, effective, personalized learning experiences for a vast target audience often feels like a never-ending battle.

You’ve likely felt the pains of staying relevant and competitive. The questions that keep you up at night — How can I enhance students’ engagement? Stay ahead of the competitors? Provide more courses? And that’s where Artificial Intelligence comes to the rescue.

In this article, we delve deep into the world of AI in e-learning, tailored specifically for startups and small businesses. We’ll explore the incredible benefits, real-world success stories, and practical implementation strategies that can take your e-learning platform to new heights.

E-learning platform with video features

CGMA e-learning platform by Shakuro

The current situation in the EdTech market

After the pandemic, the e-learning market is experiencing robust expansion globally. Apart from that, there are other factors such as the adoption of online education, advancements in technology, and the increasing demand for flexible and accessible learning solutions. So there is a promising outlook for this industry in 2023 and 2024, with substantial opportunities for growth and innovation.

The global EdTech market size will reach about $142.37 billion this year, with a compound annual growth rate of approximately 26.32%. In the United States, experts think the sector will grow by approximately 13.08% from 2023 to 2027, resulting in a market volume of around $122.30 billion in 2027.

Statistics on EdTech market

Some prominent players in the global education technology arena include BYJU’S, Blackboard, Chegg, Coursera, Edutech, Instructure, Udemy, and Udacity. If you want to join the battle, be sure to check these potential rivals. Also, over 70% of colleges plan to launch their own online undergraduate programs in the next 3 years.

Types of AI applications in e-learning

Chatbots: chatbots in education are AI-powered assistants available 24/7 to answer your student’s queries. While your human support team deals with more pressing issues, the robotic helpers guide learners through their courses and address common questions. This real-time assistance fosters a sense of engagement among your students.

Recommendation systems: with Artificial Intelligence, you analyze user behavior and preferences to suggest relevant courses, modules, or resources. This way, you help learners discover new content that aligns with their interests, ensuring more personalized learning.

Intelligent Tutoring Systems: they use smart algorithms to provide personalized feedback and guidance. They adapt to each learner’s pace and abilities, so that students receive the support they need, whether they’re struggling or excelling.

Natural Language Processing: using this technology, AI understands and responds to natural language. This means improved communication between students and virtual tutors.

Benefits of AI in e-learning


Every student has different learning patterns, preferences, and speeds. You can tailor the content to unique learner’s needs. It improves engagement and ensures students receive the right content at the right time.


Student engagement is a critical factor for success. With virtual tutors, you add elements of interactivity and gamification, making the process enjoyable. Interactive quizzes, challenges, and rewards keep learners motivated and on track.

Improved learning outcomes

Achievements and tracking allow people to see their progress. Using AI, tracking is easier, so it helps instructors identify struggling students and provide timely interventions, ultimately leading to improved performance and knowledge retention.

Streamlining administrative tasks

You can also simplify the lives of educators and administrators. Automated grading, enrollment management, and administrative tasks reduce the workload, freeing time to focus on teaching. What’s more, automation reduces the operational costs of your e-learning online platform.

E-learnning platform with AI features

Proko e-learning platform by Shakuro

Successful e-learning apps with AI


It is an immersive language-learning app with generative AI avatars. Students can talk with them on different topics, ask questions, and improve their speaking skills. So these virtual tutors serve as language companions and assist people in practicing. Pretty useful when you don’t have friends from foreign countries.


With this tool, you can assist in grading and providing feedback to educators, streamlining the assessment process.

It’s a win-win: students can use the Gradescope mobile app to submit their assignments and coursework, while teachers create, administer, and evaluate assignments on the same platform. This way, you reduce the time required for manual grading.


It is an advanced learning management system (LMS) that offers various AI-powered features to support learners in their educational journey. EdApp provides a convenient platform for organizations to deliver and manage staff training and educational content through mobile devices. With smart algorithms, you can quickly create courses and reduce research time.

Frontline by eduMe

This training and learning solution is designed for frontline workers in various industries. They are often deskless and do not have access to traditional training methods. So it’s a go-to option for retail, hospitality, healthcare, and manufacturing spheres.

Frontline also offers AI to create courses automatically. In this case, you reduce the time spent on course building and help people grasp the instructions faster, right at the workplace.

How to implement AI into an e-learning platform?

It can be a daunting task that involves several steps: 

  • Understand your objectives: identify the specific goals you want to achieve with AI. For example, do you want to personalize content, provide real-time feedback, or automate administrative tasks?
  • Data collection and analysis: if you decide to implement recommendations, gather relevant information about your students, such as their learning history, preferences, and performance. This data will be crucial for AI-driven personalization.
  • Choose the right tools: select tools and technologies that align with your objectives. Common AI applications include adaptive learning algorithms, natural language processing, and machine learning.
  • Integrate AI algorithms: team up with skilled developers to build smart algorithms into your platform. For instance, implement adaptive learning algorithms to suggest content based on each learner’s needs.
  • Continuous improvement: when integration is complete, monitor the performance of your AI-driven features and collect user feedback. Continuously refine and improve the algorithms to offer more learning opportunities.
  • Scale gradually: if you are introducing AI into an existing e-learning platform, consider a phased approach. Implement new features step by step and make improvements along the way.

Overcoming challenges and ethical considerations

While Artificial Intelligence broadens the horizons for you, it also spawns more pitfalls on the way:

Data privacy

Protecting student data is paramount. If you keep neglecting the security measures, such an attitude will eventually lead to drastic consequences. Cyber attacks, brand damage… Implement robust data privacy measures to ensure the confidentiality and security of user information.

Bias and fairness

In educational services, there is no place for ambiguity. However, Artificial Intelligence trains on hand-picked data and can absorb biases, mistakes, and outdated information. That’s why it’s crucial to continuously monitor and mitigate bias in AI systems to ensure fairness.

Ethical guidelines

Are there any specific regulations or compliance standards related to AI in e-learning? Yes, and adhering to them on your platform. Transparency, accountability, and responsible practices should be core principles.

E-learning online platform

Online Course Educational Mobile App by Shakuro

Transforming e-learning with AI

Artificial Intelligence is definitely a game-changer in the educational industry. It offers personalized experiences, increased engagement, adaptive learning, and streamlined administrative tasks. For your business, embracing this tool is not just a choice; it’s a possibility to thrive in the competitive market. Explore AI solutions for educational services, align your strategies with ethical principles, and embark on a journey that will strengthen your digital products.

Do you want to build a functional e-learning platform? Contact us and let’s develop a cutting-edge product that helps people improve their skills.

*  *  *

Written by Mary Moore

October 10, 2023

Subscribe to Our Blog

Once a month we will send you blog updates