Nothing is more exciting — or terrifying — than redesigning your website. It’s an opportunity to refresh your brand’s look and provide your users or potential customers with something visually appealing. Some companies remodel their websites several times a year, convinced that they haven’t found the right look yet. (Don’t be that guy.) Other companies go too long without updating their websites. How often should you redesign your website, and why should you do so?
Why do you need to redesign your website?
It is critical to keep your website up to date and the content fresh. People will assume you are either out of business or don’t value your web presence. Is it time to redesign? Here are a few indicators.
You have a lot of traffic but a low conversion rate
Are visitors to your website leaving without taking any action? Is your bounce rate high? Are your visitors spending very little time on your pages? This means you’re making it easy for people to find you, but you’re ultimately not providing them with what they want. This could indicate that your website requires some (or a lot of) remodeling. Your website should achieve a goal, whether that goal is to get visitors to shop, read your blog, or call you. If this isn’t happening, something needs to be changed because your site isn’t converting.
You don’t get traffic at all
Something is seriously wrong if your website traffic is non-existent. The content is not optimized, you’re doing something that irritates Google, such as failing to address broken features and duplicate content, or the design is simply out of date. Whatever you do, if your only site visitor is you, something has to change.
You still lack a mobile-friendly web design
This one is massive. Why? Simple: businesses now get most of their traffic from mobile devices. According to Research, mobile devices accounted for up to 50.48% of internet usage in 2022. This figure is likely to increase. Have you optimized your site for mobile use? If not, you will need to catch up.
Your customers’ trust
According to Klipfolio MetricHQ, users spend on average 52 seconds on websites, and customers make trust judgments about your company within 15 seconds of visiting your website, believe it or not. And some people will be hesitant to do business with you if it proves to be old and out of date.
Your company has changed
In a year, your company undergoes significant transformations. Those changes are frequently not reflected on your website. I am talking about personnel changes, a change in the products or services you provide, or you now provide more services, or perhaps you are attempting to streamline your system and are providing fewer services. Your website should provide your customers with an accurate picture of your company rather than just an overview.
Another reason to consider whether you need a remodel is to examine the metrics that show how people are reacting and see what that tells you.
How often should you redesign your website?
To be clear, there is no one-size-fits-all solution. However, as a general rule of thumb, your website should be remodeled every two to three years. This is due to the fact that if your website has been around for that period of time — a lifetime in the digital world — it is most likely outdated.
Remember when mobile versions of websites had their own web address? This continues to haunt our dreams.
What are the key website redesign services?
There are numerous options that can influence the cost of a website redesign, so you must first determine the amount of work before estimating the budget.
You should consider what is missing and what you want to change before redecorating, rewiring, remodeling, or rebuilding your website. Only then can you determine the potential remake cost and why you should consider refreshing or completely taking your web presence to the next level.
The cost of this approach is generally the lowest among other web redesigning approaches, but it is dependent on the method of work and the workers you choose to complete the task. Redecoration is the simplest type of site redesign because it only affects the site’s appearance and layout.
It will be useful when changing the color, adding new images or videos, or inserting pulls or carousels. However, because it only refers to the design, redecorating will not affect the speed of page loading or the responsiveness of the website. So, while this approach is not a magic wand for your business, it can make a difference if your site functions well.
Re-wiring is a more in-depth approach to redesigning an existing website that can help make it faster, more modern, productive, and useful by utilizing cutting-edge technology. It entails modernizing your code and/or back-end infrastructure, changing the Content Management System, migrating to the cloud to improve your website’s loading speed, and providing more safety and availability for your customers.
Understandably, rewiring will be more expensive than redecorating. Additional subscriptions, plugins, UX design services, migration plans, and the work of skilled tech experts will all be included in the price.
Remodeling incorporates options from the previous two approaches to website redesign. You get updates that will make your page even more functional, in addition to a faster and more well-designed website.
Remodeling costs more money and time but produces better results. You will require a team that includes a back-end developer, a web designer, and a tech expert. They will assist you with all task issues and work professionally together.
The most comprehensive approach among other website remodel options, changing almost everything on your website. Be prepared to pay the most for your design. The main idea will remain the same, but the code will be completely different.
You may require this if you want to alter or change your style significantly. In fact, you will create a new webpage from scratch using the information from the previous one. To rebuild, you must change the Content Management System, design, servers, code, and databases.
That must be expensive, you ask? Yes, it is expensive, but you will get a modern website that meets all the requirements. I mean, it’s worth it.
The number of pages you want on your website, their approximate size, and a content outline. All of these specifications pertain to the required size. You should consider these questions and decide whether you need a content creator or if you can do it yourself.
Only then can you make an educated guess at a price. But keep in mind that more pages necessitate more time, content, minor details, amendment, and, ultimately, more money.
The type and complexity of a design also have an impact on price. Will you be content with stock images, or do you want to hire an illustrator to give your website a more personal touch? Do you envision it hosting infographics, videos, or animations?
Rich visual content attracts more visitors, however, keep in mind that the speed with which websites load decreases as the amount of content on pages increases and the cost rises. You can use mitigation techniques on your code and server environment, but it may require additional time, money, and effort.
The average cost of an independent website redesign
As you can see, you have three options for redesigning your website: do it yourself, hire an in-house team, or hire outsourced experts. Obviously, the first option is the most affordable. However, you must have sufficient time and knowledge for this option. If it’s not a big deal for you, your expenses will range between $1,000 and $5,000 on average.
What are the rates for freelance web design?
Hiring a freelance designer or developer has its key advantages, such as allowing you to focus on other areas in need of attention instead of learning how to code and use various programs.
Prices for freelance web design will vary depending on your objectives and the level of your worker’s qualifications. A simple web page will cost between $2,000 and $10,000, and a more sophisticated one will cost around $10,000 or more.
If you choose this option, you should be prepared to receive a professionally designed internet site. But keep in mind that these workers will only carry out your orders; don’t expect advice or additional input from them, and because they usually have several tasks on the go at the same time, the design will take longer.
Freelancing is a good option if you do not require a complex website, as the cost will be justified. Because the prices are the same, you should consider hiring an agency for a more complex project.
How much does it cost to hire a web design agency?
This option is ideal if you require a lot of free time because you will have it. An agency assures you of excellent results and complete fulfillment of your desires. Your web page design will be made modern, responsive, and usable by a large team of highly qualified experts.
They can assist you in developing your ideas, recommending ways to improve your product, and ensuring that everything is done correctly. An agency team has years of experience developing digital projects, so they know what people want and how to give it to them. If you hire a team, you should expect long-term collaboration.
Hiring an agency to redesign your internet site is the most expensive option, but it is worthwhile. The average remodel cost with an agency ranges between $10,000 and $100,000+.
An agency will provide you with a sitemap architecture as well as detailed design and implementation recommendations. The team will consider not only every step of your business plan but also the future.
Regardless, website maintenance is unending.
Whatever time you decide to improve your web page, keep in mind that you will always be performing maintenance and making minor improvements.
Let’s recap, shall we? Throughout this article, we’ve shown the importance of changing your website’s look for the well-being of your potential and existing customers and, by extension, your company. The page is essentially your company’s face and it needs to reflect not only the services you provide but the team behind it all, but your values as well.
This is where we stop and tell you that now the ball is at your feet. Take your time to choose the right changes you think you need, and when in doubt, always consult with a professional and trust the process.
If you need a team to provide a cutting-edge web design, contact us. We will create an eye-catching concept that corresponds to all your requirements and solves your customers’ pains.