Building a fitness app that turns daily steps into local rewards

Fit for Bucks is a mobile app that counts users' steps and lets them exchange the steps for rewards from local and online merchants. We refined the app's UX and developed the iOS app, API, and Admin Portal.

About the project

Brick-and-mortar shops have struggled to attract customers since online shopping took over. Fit for Bucks set out to make walking around town rewarding again by connecting people's daily activity with local businesses. The client came to us in late 2017 with a working UI/UX prototype and an established brand, looking for a team to build the MVP.

Services

Industry

Goals

Our goal was to turn the prototype into a working product that promotes physical activity and brings a steady flow of customers to local merchants.

Key challenges

Since the app was already designed and branded, we had to update it to the latest mobile design trends while keeping its look and feel. On the technical side, we had to sync data from different wearable devices and protect business owners from cheating.

The process

UX/UI design Development Wearables integration

UX/UI design

A wellness app should reward real-life activity, not time spent on the phone. We polished the dashboards and data visualization, highlighted the reward redeem cards, and made onboarding clean and simple, keeping the interface calm and suitable for daily use.

Development

We developed the iOS app, built the API, and created an Admin Portal designed for easy expansion as the business grows.

Wearables integration

Activity trackers from different manufacturers work with different logic, so each required a custom sync method. We also created an algorithm that detects cheating and protects merchants from fraud.

Outcomes

Fit for Bucks became a mobile app deeply integrated with wearables that helps local businesses increase conversion while encouraging people to stay active.