To be financially secure, you have to not only keep track of how much you earn but how much you spend. Unaccounted small expenses may seem insignificant, and only seem to exist when you are looking straight at them, and yet, they have the tendency to pile up and fester into something bigger. Solution? Get your money in order. Yet, it’s harder than it sounds. Managing personal finances can be overwhelming. Exactly to address this problem, the money management apps were created whose role is to simplify things.
Today, when the coronavirus pandemic is wreaking havoc with the economy and many people find themselves in dire need of saving up, it might be a perfect time for creating a personal finance app. According to Statista, the majority of people under 30 in the UK use some form of an app to help them budget. Such apps are present on people’s phones, the market growth is promising, and you can have your share now when it’s still easier.
Making money isn’t my problem it’s saving it 🥴
— Cha cha (@TGYLChanel) May 19, 2019
What are financial apps and why people use them
Personal finance apps (also called budgeting or money management apps) are mobile applications that are able to sync your credit cards, bank, and investment accounts under one roof, keep track of all your expenses and visualize them in convenient graphs and charts.
The very first financial apps and services simply replaced the good old notebooks allowing people to keep records not on paper, but on a computer. The history of personal finance management started in 1983 with the founding of the Intuit company and its flagship product… You guessed it, Quicken, originally written for MS-DOS and the Apple II.
But as the electronic accounting services have more opportunities, they soon began to expand their functionality with a hierarchical system of categories of expenses and incomes, payment reminders, along with analytical tools, budget planning, the ability to have joint accounts with other users.
There are two main types of personal finance apps:
- manual, when you have to input all the records personally and indicate the figures and category of each purchase or income
- and linked, when the app draws all the information about your expenses automatically.
There are several reasons why millions of people have a budgeting app on their phones:
- they simplify finance management
- it’s a great way to take control and see exactly what you spend your money on
- they help to save and plan for the future
- they help to prepare for financial emergencies and get out of the credit holes
- they make tax duties less complicated.
Top personal finance apps for iPhone and Android
Before building your own app, you might want to test several popular personal budget apps to find out why people like them and how you can make something different to gain your competitive advantage. Of course, since every person has a different style of money management and different financial goals, so there’s no single opinion on what budgeting app is the “best”. But there are a few apps that are the most popular among users.
Mint is the most well-known mobile application for managing personal finances. Users like it because of a simple intuitive interface and customizable tools like bill reminders, and the ability to save for multiple goals. It’s user-friendly and helpful if you want to better understand the general state of your finances.
You Need a Budget (YNAB)
Pricing: free for 34 days. Then $83.99/year.
This app is somewhat more sophisticated than Mint, taking longer to set up, and having an elaborate interface. What’s good about YNAB is that apart from the usually expected budgeting tools and spend monitoring, it also serves as an educational tool, providing instructional videos on how to avoid debt or cut costs.
Personal Capital uses interactive cash flow tools to help you control spending habits, ensuring that you always stay within limits. But unlike the majority of its counterparts, it’s more of an investment tool. Investment functions consist of interactive advisors giving directions on where better entrust your money and how to review and track your investments.
Pricing: Free. Possible upgrade to $50 a year.
Goodbudget is different from the above apps in a way that it isn’t linked, so all the information has to be input manually. It works on the proven “envelope” principle, taking your income, dividing it into parts, and allocating it into different envelopes for different categories.
Features: What people expect from personal finance apps
Features are what primarily affect the cost of an app. The majority of people expect the following features from a personal finance app:
- Versatile hierarchy of categories, regular payments.
- The ability to easily view balances in different bank accounts, and overall financial status.
- Integration with banks, receipt scanning.
- Standard reports by categories and expenses dynamics.
- Regular payment reminders and notifications.
- Backup: Google Drive or Dropbox.
- Expense tracking with real-time updates.
- Goal-setting and progress-tracking.
I thought I could handle my budgeting app roasting me but 😭 pic.twitter.com/h2JBhrnU3B
— this is now an insecure stan podcast (@pldpod) February 21, 2019
The main function of budgeting apps is to provide users with transparency over their income and payments and help them have control over their savings goals. Some aspects need special attention:
- Security — the critical aspect of financial apps. “Is my app safe?” is perhaps the biggest concern for potential users. Especially now in the era of personal information leaks and Facebook and Google business models that many people regard as an infringement of human rights. When building a personal finance app, it’s important to pay attention to PCI DSS (Payment Card Industry Data Security Standard) and GDPR (General Data Protection Regulation).
- Personalization — personal money management apps are simpler and more user-friendly compared to business accounting software, but they still need to have some level of flexibility. For example, many users might want a joint finance app for couples, or an app to teach their children financial literacy.
- Analytics — for the majority of users, it’s the key feature of personal finance apps. The most important thing for them is to always have a clear picture of how much money they have, where it is, and what it is spent on.
But to be competitive, the aim of every application is to offer something unique. These features are less frequent and may serve as an example of how to differ from the rival apps:
- Investment insights and guidance.
- Money management tips like in YNAB.
- Analytics of forecasted future expenses.
- Product/service comparisons.
Budgeting app design
Based on hundreds of reviews, it’s clear that what users value in personal finance apps the most in terms of design, is their ability to be simple and intuitive with a minimalistic approach. Perhaps it can be explained by the complexity of a subject. When people see the previews of simple interfaces, they are more likely to put their trust into those developers that managed to make something clear out of something complex. The task of UX designer is to figure out who their users are, and their habits. People use personal finance apps on the go, right in a supermarket, or a coffee shop, that’s why it’s vital that they work fast and are as simple as possible.
Add intuitive registration with onboarding to get users acquainted with the product. Tell them how your solution differs from similar apps. Think of the ways to minimize the complexities of the financial verification process.
Many designers place value on the use of smooth micro-animations in such apps. Micro-animations are small functional animations that help users by giving them visual responses to their actions and showing changes. They are used for various clickable elements like buttons, sliders, or icons. Micro animations hint on what state you are in and what to expect next.
There are two approaches in mobile app development: native development and cross-platform technologies. Native development is done by using the original programming languages, in particular, Swift (for iOS, previously it was Objective-C) and Java or Kotlin (for Android). There are a lot of cross-platform technologies, like React Native, that evolve and become more versatile. However, complex applications are predominantly written using native technologies. Cross-platform problems can include some functions simply not being feasible on various cross-platform technologies, the device’s RAM being heavily loaded, the battery quickly running out, etc.
These are the technologies that we use for making mobile apps:
- iOS mobile app: Swift, Objective-C
- Backend/API: Ruby, .NET, Postgre DB
- Admin panel: React, Angular, jQuery
In the case of financial apps, they also cannot manage without APIs (advanced programming interfaces), that is, financial data APIs, that make it possible for separate programs to interact with each other. With their help, fintech software can connect to bank systems and access the data they need to function. So that users of personal budgeting apps could view their accounts directly on the app, rather than switching between an app and the bank’s website.
Personal finance app development cost and time
First, decide on who you are going to work with. You’ll need a team consisting of the following professionals:
- A project manager
- A designer
- Two mobile developers (depending on the required development speed)
- Two back-end developers (depending on the required development speed)
- A QA engineer
Finance management app development costs
You have three main options, each having its benefits and drawbacks:
- Hiring freelancers is the cheapest option, starting from $10/hour but without any quality guarantee and it’s less secure.
- The in-house development team has the benefit of face-to-face communication and the lower risk of losing data confidentiality, but it’s also the most costly option, ranging from $80/hour up to $150/hour.
- The outsourced development team combines the benefits of an in-house team while having one more advantage: finding talent from anywhere in the world, you have a much wider choice of professionals in comparison to in-house capabilities. The rate differs on where the team is situated: in Eastern Europe, Asia, Latin America, or Africa.
You can turn to the services of freelancers or a professional company. It all depends on your ambitions and budget. We advise you to contact professional app development companies where the entire team — project managers, developers, designers, and QA engineers — are working under one roof. You don’t have to look for each specialist separately and spend time acquainting them with the project.
If you take examples like Mint or YNAB, the whole process of creating such applications takes at least 2000-2500 hours. Let’s take this approximate calculation, taking the Eastern Europe outsourced rate of 35$/hour:
UI/UX Design: 375 hours x $35 = $13 125.
Application development (iOS): 780 hours x $35 = $27 300.
Server-side app development: 920 hours x $35 = $32 200.
Client-side app development: 270 hours x $35 =$9 450.
Total cost: $82 075.
How finance apps make money
There are several possible ways to monetize a money management app. You can either make it a paid one and ask your users to pay a monthly or a yearly subscription, or you can choose one of the options used in monetizing free apps.
The best bet for a budgeting app is the freemium model. It allows trying out a product before making a purchase. So a user can download your app with the basic features available, decide whether they like it or not, and pay for additional opportunities. For example, the Money Lover app offers some basic benefits like entering expenses, viewing and spending habits for free. With a premium subscription, you get extra features, like receipt scanning and automate expense tracking.
Trends in personal finance app development
According to App Development Company Rating Platform, there are more than 2M of mobile apps in Google Play and App Store today, it’s vitally important to gain an extra competitive advantage. What you can capitalize on to :
- It’s a good idea to provide voice commands in your personal accounting app, as most people find it more convenient and fast to voice their expenses instead of typing them.
- Artificial intelligence algorithms are not just a nice marketing gimmick, they can help you use the benefits of technological progress to your advantage. AI analyzes spending habits and offers tips on how to improve them.
- Adding some gamification features to your app is a nice idea that can help users better relate to your app by making it less intricate and more engaging, giving them some sense of achievement.
How about making your own app?
Creating a personal finance app might be a very smart move today, thanks to the booming popularity of the fintech industry. According to the UBS, revenues from fintech are expected to increase from $150 billion in 2018 to $500 billion by 2030. It’s going to become one of the world’s fastest-growing sectors, internationally.
People who use budgeting mobile apps often complain about their inconvenience, even the paid ones. Strange statistics, incomprehensible interface, a small number of categories, etc. make you switch from one application to another. When the market is far from being over-saturated it means that there are plenty of chances to contribute with something new. Study your competitors, find out what they lack, and try to imagine what could make your app unique. Maybe adding some cultural aspects? Making it about the pets? To compete you need to introduce an app that is custom-made. We can make it for you.
We at Shakuro have experience in developing for the financial industry, know how to deal with the most frequent issues. So, if you are thinking of creating a personal finance app that would turn people’s lives for the better, drop us a line, and we’ll help you make your project complete.