Navi Africa: Brand identity and mobile app design for a concierge app

Navi Africa is a cutting-edge African travel concierge app, designed by local experts to offer safe, affordable, and engaging tourist experiences. It helps users with personalized itineraries and addresses essential travel needs.

The company seeks to challenge misconceptions about Sub-Saharan Africa by authentically showcasing the region’s diverse cultures, activities, landscapes, cuisine, and local experiences that travelers can explore.

The main challenge was countering the prevailing, yet largely inaccurate, narrative perpetuated by mainstream media and popular culture, which predominantly casts the African continent in a negative light.

It focuses on corruption, conflict, disease, crime, and poverty, leading to a widespread perception of Africa primarily as a region overwhelmed by its challenges. However, the reality of Africa is one of extraordinary diversity and richness. The continent is a mosaic of vibrant cultures, stunning landscapes, unique cuisines, and exclusive local activities.

This diversity offers a deeply authentic and unparalleled traveling experience, which can only be truly appreciated through direct engagement with the continent's numerous nations and their people. When developing the concierge service app, we aimed to reframe this narrative and highlight the true, multifaceted nature of the African continent, showcasing its beauty, diversity, and wealth of experiences.

In collaboration with Navi Africa, we developed a thorough branding strategy that covered every aspect of the client's business. This included designing a distinctive logo, selecting suitable fonts, and choosing a color palette that aligns with the brand's identity.

Additionally, we compiled these elements into a detailed brand style guide, ensuring consistency and coherence in all visuals and communication materials. Our comprehensive approach reinforced the brand's image and strengthened its market presence. What’s more, we played a crucial role in the redesign of the concierge app for Navi Africa.

To beat the challenge, we built a modern, sleek, and reliable branding for Navi Africa, repositioning them in the travel, hospitality, and service industries. Our innovative branding strategy was designed to showcase the diverse offerings of the African continent and establish the company as a trustworthy and pioneering travel companion.

By infusing local insights with a contemporary aesthetic, we transformed Navi Africa into a platform that offers personalized travel experiences and serves as an ambassador, reshaping global narratives and inviting travelers to explore the true essence of Africa's hospitality and beauty.

This strategic rebranding for a personal concierge app was pivotal in realigning the company’s position in the market as a modern, sophisticated, and trustworthy travel companion. It also spearheaded a perception shift about Nigeria and other African countries within the global travel and hospitality sector.