A cryptocurrency app that puts financial freedom in your hands
Abyss is a cryptocurrency trading app for iOS that offers a seamless and secure way of managing digital assets.
About the project
Abyss is a cryptocurrency investing app for iOS designed to provide users with a seamless and secure experience for controlling their digital assets on the go.
With intuitive features like real-time market data, wallet management, extensive statistics, and easy trading options it offers useful features for both beginners and pro-level crypto enthusiasts.
Mission
While working on the crypto app design, we strived to empower beginners to take control of their financial future by offering a reliable and friendly platform for accessing the crypto world. Abyss could become their gateway to a new approach to managing resources. At the same time, professional traders could leverage extensive analytics and market trends to enhance their portfolios.
Design philosophy
The design process for Abyss involves extensive user research, prototyping, and testing to ensure we’ve found all users’ pain points and offered solid-looking solutions. Given the high stakes in crypto trading, the app should exude trustworthiness. That’s why we use familiar UI elements and clear communication for security features to assure people feel safe.
Also, the interface has to be intuitively simple, allowing users of all experience levels to navigate seamlessly. As a part of our design philosophy, we pick minimalism, as it reduces cognitive load and helps focus on trading activities without unnecessary distractions.
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Identity system
It is the backbone of user experience, influencing how users perceive the product. In search of a new and finer look for Abyss, we took inspiration from nature, blended it with images of premium products, and spiced it all up with futuristic and experimental tech elements. We shaped these ideas into a cohesive visual identity that includes a logo, color palette, typography, and iconography.
The design reflects the dynamism of the crypto market while maintaining a sense of professionalism. Consistent branding helps Abyss build recognition and trust in the market.
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Physical media
Physical touchpoints can complement the digital experience, allowing the crypto trading app to engage potential users in unique and meaningful ways. We designed a bunch of branded physical products to foster a sense of community among people and increase brand visibility, as individuals wear or use merchandise in public spaces.
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Logo design and branding
Our design team took an in-depth approach to creating the logo and identity system. Every font and color has its meaning. For example, Reservation Wide is a regular geometric sans serif font, coarse and simple. We used this font for titles and headlines. For the body copy, we opted for Heebo – it’s a low-contrast geometric sans serif font, intended for use at smaller text sizes.
UI/UX design
When it comes to user experience, we start with in-depth research, competitive landscape analysis, and information architecture to deliver exactly what the target audience wants. Keeping away from any type of aesthetic here allows us to focus on the features and functionality of the cryptocurrency app.
Wireframes
First, we build an interactive prototype capable of taking a user through their main journeys and testing different hypotheses early. This is done before high-fidelity design and app development come into play to quickly solve issues in the early stages.
The Home screen
Like most financial and money-managing apps, Abyss has a functional Home screen serving as a hub where the user can access other features or check essential things by glance. For instance, total balance, wallets, watchlists, etc.
Wallets and earnings
One of the most crucial screens that users tend to use more than others is their Wallet screen and analytics. We paid special attention to the clear representation of heavy data and added a bit of character to the design.
Profile and feed
The social features of Abyss are something you do not generally expect from a cryptocurrency trading app or wallet. However, the industry has started showcasing more open features that allow users to engage in meaningful interactions with each other without compromising security.
Сurrency page
The core of the app is its trading terminal and charts. Using our background from working with leaders in the trading industry like Symbolik by DeMARK and Aurox, we made sure these screens have professional features and maintain high usability.
Outcome
We had a blast while working with Abyss. It was a captivating journey where our team shaped the company’s visual identity and built a digital infrastructure for their cryptocurrency app. From little details like font choice to crucial choices like the Home screen layout – every part reflects the Abyss philosophy. Now Abyss has all the means to win a place in the market and deliver top-notch user experience.
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