ZUUS.AI: Secure automated portfolio management tool

ZUUS.AI is more than just a tool - it's a revolutionary platform that's transforming digital asset management and the digital economy.

About

By leveraging cutting-edge AI and machine learning, ZUUS.AI has built a platform that allows you to manage cryptocurrency portfolio with ease. It's not just about efficiency - it's about giving you peace of mind.

With a simple subscription, users get access to a system that constantly absorbs, dissects, and interprets blockchain data, ensuring an optimized portfolio performance.

Mission

In today's fast-changing digital economy, many people feel overwhelmed and left behind. The company doesn't just offer a high-tech solution – its mission goes further. They have a clear vision: to make the world of cryptocurrency accessible for everyone. ZUUS.AI is here to change that story.

Discovery

To design a rebrand for the automated financial advisor, we began with a comprehensive discovery phase. We dug deep into their company values and mission, ensuring our rebranding efforts aligned with their goals.

Problems

The previous branding didn't fully communicate ZUUS.AI's innovative approach and mission of democratizing cryptocurrency. We helped bridge this gap by crafting a brand identity that reflects their cutting-edge technology and user-centric values.

Exploring brand identity

From the foundation laid in the discovery phase, we crafted three distinct stylescapes, each offering a unique design direction. This exploration helped us identify the ideal style that felt human, approachable, and aligned perfectly with ZUUS.AI's core values of breaking down barriers and being a user-friendly robo advisor for beginners.

A playful logo A pro-looking logo A balanced logo

A playful logo

This logo option embraced a playful spirit with its unique shapes and vibrant colors, injecting a touch of fun into the cryptocurrency world.

A pro-looking logo

Taking a more serious approach, this logo harnessed a color palette and style firmly rooted in the established crypto sphere, fostering a sense of trust and reliability.

A balanced logo

With the third option, we wanted automated portfolio management to look approachable and professional in equal measure.

Final logo design

Ultimately, the chosen logo struck a perfect balance. It captured core values and ideas without being overly playful or serious. This variation feels both approachable and trustworthy.

Logomark Full logo

Logomark

The ZUUS.AI logomark stands alone as a powerful symbol. Through its form and execution, it effectively communicates the approachability and professionalism that lies at the heart of the robo advisor mission.

Full logo

The complete logo combines the powerful logomark with a clean, modern wordmark. This pairing creates a cohesive visual identity. The empowering tagline "Storm the Market" adds another layer of meaning, perfectly aligning with ZUUS.AI's mission of making cryptocurrency accessible.

Style guide

This comprehensive style guide showcases all approved branding elements for the automated portfolio management tool, including the logo, color palette, typography, and imagery.

Brand collateral

Understanding the crucial role brand consistency plays across all customer touchpoints, we extended the ZUUS.AI brand identity beyond the digital realm. This included developing a comprehensive suite of collateral materials. We also created mockups to showcase how the logo, color palette, and typography would translate seamlessly across various items.

Results

Working closely with ZUUS.AI, we translated their vision and values into a cohesive and impactful brand identity for their cryptocurrency portfolio manager. Their blog post, where they shared their experience, reflects the successful partnership we fostered throughout the project.