Vekè: Revolutionary fan content creator platform
Vekè is an ambitious startup designed to take over the fan-creator communication space with a professional-grade mobile app.
About the project
Vekè is reimagining the way creators and fans interact online by simplifying the full scope of the community experience to a single content creator platform. The app combines popular features in one setting while also offering creators entirely new avenues of community monetization.
Mission
Name, design brand identity, create user experience, and craft the user interface for the app. These were the original goals Shakuro was approached with. Full-scope projects like this are the most fun to work on and the team outdid itself.
Design philosophy
The Vekè business idea involved multiple mechanics that have never been used in an app before. That means visually, we had to reduce complexity and introduce those features and the brand itself simply. The second attribute we relied on was unification to bring communities together. The third attribute had to reflect the beneficial aspect of the platforms for content creators and provide growth opportunities.
Design features
Naming
Brand identity system
Illustration
iOS design
Data visualization
Dark theme
Naming
Vekè: /’vay-kah/ – Swedish for “wick” (in a candle, lamp, or lantern)
Brands appear in people’s lives in a context. We can’t control that context but we can control what people feel when they meet it. We found a strong association with the community in the concept of candles. When lit they form a constellation of individual lights merging into one when looking from afar. The word “Fuse” is what we liked but it was already taken. So we translated the word into Swedish.
Concepts
Naturally, we started looking for references in the name itself, researched different shapes of candles and lanterns.
Final lockup
The final lockup, however, came to life with a different concept. A sense of unity and togetherness is strong in the viking culture, so we took a Nordic theme as a base for the community platform but with a friendlier twist.
Graphics
For a graphics style we developed the logo theme and came up with a bunch of new-age drengr characters to represent the diverse audience of the app.
Illustration
We also designed several illustrations featuring the drengr characters: brave, youthful men. They correspond to the logo we picked and help the audience associate themselves with the brand.
Mobile app design
The core of the community engagement platform experience is the mobile app that integrates familiar and innovative fan-creator interaction features. From simple things like creator community forums and live chats to advanced contraptions like boosting, pinning, and highlighting messages, to advanced creator analytics.
Outcome
The Vekè brand turned out to be very wholesome and unexpectedly fresh for the influencer industry. We are most proud of the solidity of the concept and how we and the client managed to bring the features into a coherent ecosystem that is fun to explore and straightforwardly brings monetary value with transparent economics. After all, vikings are blatant.
Producer comment
Completing the Vekè project was a proud moment for us since we’ve worked on every single aspect of the startup – from a brand name to the privacy policy doc hidden inside the application.Moses KimCreative Producer
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