Quickee: Fan-creator messaging platform & marketplace

The Quickee media platform originates from Ghana and provides the first-on-the-continent service for fans to get personal video messages from African celebrities.

About the project

Get the best out of your Internet fame. While it lasts.

Quicky was designed to help creators leverage their big moments and connect with their audience on a personal level. It’s a messaging platform that looks to help people establish lasting relationships and meaningful interactions.

Mission

The Quickee brand landed as a startup and required an identity, with a social media platform and ecosystem to encapsulate the entire experience. Culturally, this was one of the most interesting tasks we’ve ever worked on.

Brand identity system

The base of any identity system is a versatile logo that everything else gravitates towards. In the Quickee case, the fun and friendly nature of the brand needed to be reflected in a dynamic and vivid shape.

Explorations Final lockup

Explorations

We first went deep into the exploration of symbolism behind the messaging platform and the joy it brings. A lot of these concepts were reflected in the ancient Adinkra symbols which were a huge inspiration for us.

Final lockup

The final logo was based on the idea of circles becoming complete with every new addition. The more circles – the more connected the world around. Also, the incomplete circle translates into the Q glyph signifying the dynamic nature of the brand

Style guide

The Quickee messaging platform relied on a wide range of interface mechanics to serve the interactions of a C2C website. To cater to those needs, we developed a massive brand style guide describing the rules of different element use cases.

Brand assets

The Quickee marketing strategy also involved a wide range of physical and digital assets across multiple scenarios.

Web application design

The core of the digital platform was social interaction and modern media experience. The interface had to be both easy to use and lucrative because of the large involvement of celebrities and pop icons.