A Digital Platform Connecting Innovators and Investors

Designing within constraints

Inspired was designed with inspiration from social platforms like Instagram and Twitter, combining their best mechanics—simple interaction, fast engagement, and intuitive navigation—into a cohesive experience. While the client was working with an existing UI kit from Blue Sky, we managed to overcome design constraints, creating a visually unique application that still stayed true to the core brand.

Timeline and design challenges

With only 3 weeks to work, we faced a tight deadline. Despite the time constraints, we remained focused on efficiency without compromising on design quality. The challenge was to refine the existing branding and create an engaging, intuitive experience in a very short period.

Typography and font selection

For Inspired, the choice of Helvetica Neue as the primary font was key to ensuring clarity and professionalism. The font’s modern and timeless look helped create a clean, user-friendly interface that aligned with the app's sophisticated brand.

Global account switching

To provide a seamless experience, we introduced global switching functionality in both the bottom tab bar and the profile section. This ensures that users can quickly switch between their primary account and additional profiles, no matter where they are within the app. The design was focused on ease of access, allowing for a smooth transition between different roles with just a few taps.

Contextual account switching

In addition to global switching, we implemented contextual switching within key areas of the app, such as when commenting on a post. This feature allows users to quickly toggle between accounts based on the context of their actions, making it effortless to engage as any of their roles. Whether responding to a project or interacting with other users, this functionality ensures that users always have control over how they represent themselves.

Streamlining user interaction

The challenge was not just about adding multiple accounts, but ensuring the experience remained intuitive and fluid. By introducing both global and contextual switching, the app accommodates users’ needs to engage with content in a personalized way, without disrupting their workflow. This approach ensures that the app remains user-friendly, while still offering the complexity required for managing different roles.

Explore page

The Explore page is the hub for discovering fresh content, engaging with new ideas, and staying connected with the community. It’s divided into three sections: Innovation, where posts from Innovators are showcased, offering a glimpse into groundbreaking projects and ideas. The Discover section highlights popular and trending content across the platform, while Following shows posts from accounts the user follows, ensuring they stay updated with relevant content.

Users can also switch between their different accounts (Innovator, Investor, Partner, etc.) directly from the Explore page. Each account provides a tailored Following feed and personalized recommendations based on the user’s role and interests, creating a unique and dynamic experience.

Threads

The Threads feature allows users to leave comments on posts, creating a space for dynamic discussions. As more people join the conversation, threads can grow into longer, engaging discussions around a specific post. This feature enables users to interact, share ideas, and build a community around shared interests, making it easy to follow and contribute to ongoing conversations.

Post creation

When creating a post, users can choose which account they want to post from, allowing for personalized content sharing across different profiles. Posts can also mention other users, fostering engagement and interaction. To make posts more dynamic, users can add photos and videos, enriching the content they share. Additionally, privacy settings give users control over who can interact with their posts.

Messenger

In designing the Messenger feature, we focused on creating a seamless and intuitive space for users to exchange ideas and collaborate effortlessly. A key aspect of the design was allowing users to switch between accounts directly within the messaging interface, ensuring that messages from different profiles are easily manageable. Additionally, we introduced message reactions, enabling users to engage dynamically with a simple tap, adding more expression to conversations. The overall design prioritizes clarity and ease of use, providing a smooth, efficient experience for communication across multiple accounts.

Account

The Account is the hub for managing personal info, settings, and posts. Users can easily edit their details and track past content. A key feature is the ability to switch between global accounts, ensuring a personalized experience. Profile settings allow users to adjust preferences and control notifications for a tailored, efficient experience.

Other pages

We designed every aspect of the app’s flow, from the user registration and login process to settings, notifications, and account management. This also includes the creation of additional pages for different user profiles, search functionality, and everything in between. The design ensures a seamless experience across all screens, providing a cohesive and intuitive interface for users at every touchpoint.

Cross-platform design

Whether accessed on a smartphone or desktop, users enjoy consistent design, functionality, and ease of use. The design approach prioritizes responsiveness, making sure that the interface adjusts fluidly to different screen sizes without compromising usability or visual appeal.

Every detail, from layout adjustments to interactive elements, has been fine-tuned to guarantee seamless functionality, providing users with an intuitive interface no matter how they access the platform.

Seamless theme transitions

Whether users prefer a bright, clean interface or a more subdued, low-light environment, the app provides seamless transitions between themes. This ensures that the platform is accessible and enjoyable to use in any setting or time of day, enhancing overall usability and user satisfaction.