Your Website, Your Way: Exploring Custom vs. Template Website

Custom website development or no-code development with templates? If you struggle with making this choice, read our article to dot all the ‘i’s.


Every single day, business owners and marketing pros are scratching their heads, trying to figure out how to breathe new life into their tired old websites. It’s a scene we’re all too familiar with. But here’s the scoop: deciding between a custom web design and a template website doesn’t have to be a headache.

Truth is, a no-code website works like magic for some companies, while others absolutely need the tailored touch of a custom-built website. It’s all about finding your website’s perfect match without the stress. 

Let’s dive into the nitty-gritty of custom vs template websites to make sure your online presence is a breeze, not a burden.

Custom Web Design and Development

Custom website design and development is like having a personal stylist for your company online. It’s about going beyond the off-the-rack solutions and creating something that’s uniquely yours – a digital space that speaks directly to your audience and reflects your style, goals, and values.

With a custom-designed website, every detail of your website is crafted to match your vision. Whether you want a sleek and modern look or something cozy and inviting, custom design lets you make it happen.

But bespoke web development isn’t just about aesthetics – it’s also about performance. Custom-built websites are optimized for speed, ensuring that your visitors can navigate your site quickly and easily. Plus, they can be tailored to include the specific features that are most important to your business, whether that’s an e-commerce platform, a booking system, or something else entirely.

Having a custom web design sets you apart from others online. It shows that you care about your brand and want to give your customers the best experience possible. Plus, it’s easier to update and grow as your business evolves.

At Shakuro, we’re experts in custom website design and development. We’ll work closely with you to create a website that’s tailor-made for your brand, helping you stand out online and achieve your business goals.

Custom web design and development

Crypto Website Design Concept by Shakuro

Template Design Website

Template design websites are like ready-made houses – they come with pre-designed layouts that you can use to quickly build your website. They’re convenient and cost-effective, offering a variety of designs to choose from.

With responsive website templates, you can easily pick a design that matches your brand’s style. They often include built-in features like responsive design, which means your website will look good on any device.

However, when it comes down to custom vs template websites, then template websites have certain limitations with regard to customization. While you can personalize certain elements, you’re still working within the template’s structure, so your website may look similar to others.

Template websites are great for businesses on a budget or with tight deadlines. They provide a quick and easy way to get your site up and running without the need for extensive design work.

At Shakuro, we can definitely help you find the perfect template for your needs and customize it to fit your brand.

Core Considerations

When it comes to choosing between a custom website and a template-based one, there are several key factors to consider. These core considerations will help you determine which option is the best fit for your needs:

Design & Personalization

  • Custom web design: With a custom website, everything is designed from scratch to match your brand perfectly. This includes the layout, colors, fonts, and images. Plus custom websites can easily adapt as your business evolves, accommodating changes and updates over time.
  • Template website design: Templates offer pre-made designs that you can customize to some extent, but you’re limited by the template’s structure. More often than not, you may find it challenging to incorporate unique design ideas or branding elements with templates.

Functionality & Performance

  • Custom web design: Custom websites can be designed to fit your exact business needs. Whether you need special features like online stores or interactive elements, they can be built just for you. Moreover, these websites are optimized to work fast and smoothly. They load quickly and work well on different devices, giving your users a great experience.
  • Template web design: Template websites come with built-in features like contact forms or galleries. While convenient, they might not fit your exact needs and in the longer run a template website might struggle to keep up. It’s harder to add new features or make big changes without causing problems.

Responsiveness & User Experience

  • Custom web design: With a custom site, every detail is designed with your visitors in mind. From how they navigate your site to how it looks, everything is customized to give them the best experience possible.
  • Template website design: Template websites claim to be responsive and to adapt to different screens, but sometimes they don’t do it perfectly. This means your site might not look as good or work as well on all devices.

Ultimately, deciding between a custom or template website depends on what you need for your business. Custom websites give you more flexibility and branding options, but they cost more and take longer to build. Template websites are quicker to set up and cheaper, but they may not be as unique or customizable.

Custom-built websites are optimized for speed

VPN Service Checkout Process by Shakuro

Pros & Cons

Now, we understand that making an informed decision can be challenging, especially considering all the core considerations we’ve just discussed. To help you weigh your options, we’ve compiled a list of the pros and cons of custom-built websites as well as the pros and cons of templates

Pros of Custom Website Design

  • Tailored to your needs: Custom websites are like custom-made suits – they’re designed specifically for you. This means every feature and element is tailored to match your unique business needs and goals.
  • Full control: You have complete control over the design and functionality of your website. This allows for greater flexibility and customization, ensuring that your website aligns perfectly with your vision.

Cons of Custom Website Design

  • Higher cost: Custom websites tend to be more expensive upfront compared to template-based solutions. The cost is often higher because of the personalized approach and extensive development work involved.
  • Longer development time: Building a custom website takes time. It involves careful planning, design, and development, which can result in a longer turnaround time compared to using pre-made templates.

Pros of Template Website Design

  • Affordability: Template websites are generally more budget-friendly compared to custom designs. There’s a reason they’re also called “bootstrap websites”. They often come at a lower upfront cost, making them a cost-effective option for businesses with limited budgets.
  • Quick deployment: With template websites, you can get your site up and running quickly. As the design and layout are pre-made, you can skip the lengthy design process and launch your website in a matter of days or weeks.

Cons of Template Website Design

  • Limited customization: You’re restricted to the template’s design, making it hard to create a unique look that sets your website apart.
  • Generic appearance: Since many people use the same templates, your website may lack originality and personality, blending in with others.
  • Performance issues: Templates can sometimes have slow loading times or compatibility problems, affecting user experience negatively.

To sum up, it’s important for all business owners to carefully review these pros and cons, taking into account their budget and specific needs.

Decision-Making Framework

Lastly, let’s break down the decision-making framework when choosing between custom and template websites for a better understanding.

Cost Implications

Custom websites cost more upfront because they’re specially made to fit your business just right. This means you get a website that’s uniquely designed and packed with features tailored to your needs. However, building a custom site takes time and expertise because everything is created from scratch to match your requirements perfectly. Whereas, template websites are initially cheaper because they come pre-designed. However, customizing beyond the template’s limits can incur extra costs. Additionally, these templates may need optimization for better performance and user experience.

Time & Resource Allocation

Creating a custom website is a time-consuming process. It involves detailed planning, designing, developing, and testing to make sure everything meets your specific needs. You’ll likely need to hire skilled designers, developers, and other professionals to bring your vision to life. Thorough planning is crucial to ensure that every aspect of the website aligns with your business goals. This includes defining what you need, creating drafts and models, and setting clear timelines for the project.

When it comes to template websites, they are fast to set up because their designs are pre-made, so you can have your site running in just a few days or weeks. They don’t need as much specialized knowledge compared to custom websites, so you might be able to handle the setup and customization yourself or with just a little help. Plus, planning is simpler with templates because many design decisions are already made for you, freeing you up to focus on adding your content and making small tweaks to fit your needs.

Use Webflow plugins for website localization

Car Rental Website Design Concept by Conceptzilla


In a nutshell, if you want a website that looks great and works smoothly on any device, especially if speed and a tailored user experience are top priorities, a custom web design is the way to go. But if you’re okay with some limitations and want a quick and affordable solution, a template website might be the right fit.

At Shakuro, we’re here to help you make the right choice and create a website that suits your needs perfectly. Whether you want a custom masterpiece or a quick template, we’ve got you covered. 

Let’s chat about your options and make your online presence stand out!

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