Building a bespoke crowd-promotion service for influencer marketing
WYSPR is the world's first friendvertising agency that connects brands with Instagram creatives who authentically promote products to their friends. We designed and developed an iOS app for creatives and a data-driven project management platform for the agency's managers.
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About the project
WYSPR came to us as a startup with an idea: to offer a modern alternative to influencer marketing. Instead of relying on big influencers, they wanted to connect brands with creatives who have smaller audiences and reward them based on actual performance. To make it work, they needed a mobile app for creatives and a management portal for their team.
Goals
Our goal was to turn WYSPR's business idea into a working product. Brands describe their campaigns, managers create tasks in the platform, creatives complete them on Instagram, and the system verifies the results before paying out fees.
Key challenges
There was no similar app on the App Store, so we had to match the client's vision while meeting App Store requirements for influencer marketing. The product also relied heavily on Instagram data, but after the 2018–2019 data breaches Facebook had severely restricted API access, which made getting the necessary permissions a major part of the work.
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The process
We started with research and helped the client define the project structure, including which statistics and metrics really mattered for the business. Then we moved on to designing and developing two connected products.
Project management platform
The platform lets the WYSPR team manage every stage of a project and brings together a large amount of statistical data from the app. We also added features for creating projects, making payments, managing contracts, and sending vouchers to users. It was built with React and TypeScript on the front-end and Ruby on Rails on the back-end.
iOS app
The app helps creatives manage their tasks and stays connected to the platform. We started with wireframes, then designed a sleek, utilitarian interface in WYSPR's brand colors. A detailed onboarding, a rating system, and statuses make the experience more rewarding. The app was built natively in Swift.
Technology stack
Front-end
Back-end
iOS app
Additional libraries and services
Outcome
WYSPR now has a working business based on a native iOS app and a project management platform that lets a small team run campaigns efficiently. According to the client, the platform is efficient and accurate, and the app offers a modern design and convenient functionality.
Customer Testimonial
They’re skilled at translating the client’s vision into a reality.Oliver Sotirios BourneSales Director, WYSPR
