A solution to redefine the vending machine experience
Swyft is an automated retail company that acts as a sales channel for brands and businesses who want to grow profits and level up their brand.
About the project
Swyft offers complete turn-key automated retail solutions, including hardware, software, SaaS technologies, and managed services. The company uses automation and machine learning to make retail efficient, cost-effective, and profitable. Lincoln Smith, VP of Marketing at Swyft, approached us with a vision to bring high-tech solutions into the vending machine business and rethink the whole experience.
- Automated retail
Goals
Our goal was to redefine the vending machine experience by combining technological advances with a modern approach to user experience. The client wanted a product that feels like an e-commerce website crossed with a physical retail store: a consumer portal connected directly to a warehouse. The solution also had to evolve with the market and technology, introducing new features as the business grows.
Key challenges
Vending machine interfaces are usually limited by hardware and space, so designing for this unconventional format was the main challenge. We had to create a smooth buying experience that fits the brand's visual appeal and integrate it into the existing logic. The project also included several connected products for different users, from shoppers to employees and managers, each with its own needs.
The process
We moved from prototyping to UI/UX design and front-end development, keeping scalability and performance in mind. Since the back-end was handled by the client's team, we could focus fully on design and front-end implementation and deliver a polished, refined product. The project was divided into several branches according to its key segments.
Store interface
We designed the online store interface and UX for the vending machine format, using prototypes and real-size emulation to create a seamless buying experience. Bringing together touch interactions and IoT, we turned a routine purchase into an intuitive and enjoyable self-service experience. The interface had to represent the brand at its best while staying clean and free of distractions.
Visual identity
We worked on the full range of logos and visual identity elements across the product. The identity supports a consistent experience at every touchpoint, from the vending machine screen to the management tools.
Swyft Dash
Swyft Dash is a global control and management system for the entire store network. The main challenge was presenting a massive volume of data and building clear analytics. We kept the incoming data in focus while keeping a high-level overview, so the team can react quickly to changes and manage the network effectively.
Service Menu
The Service Menu is the employee area of the smart vending product and the backbone of the whole project. It covers maintenance, inventory, and care of the machines. We believe a great employee experience leads to a great customer experience, so we designed clear procedures and efficient, easy-to-learn operations enhanced by machine learning.
Business development platform
Swyft Store is a new type of online store that helps clients increase profits and enhance their brand through a consistent user experience. We combined a solid technological base with thoughtful design and branding to make it a complete automated retail sales channel.
Outcomes
Swyft is a large-scale project developed together with multiple teams. We created a flexible product that can evolve and introduce new features in response to market and technology changes. Today, Swyft is an automated retail company with branches around the world, using unique algorithms to deliver one of the best smart vending services on the market.
Customer Testimonial
[Their team] has been built to succeed at what they do and scale with large businesses.Lincoln SmithVP of Marketing, Swyft
