Hyphen: real-time carbon monitoring platform for transparent carbon markets
Hyphen is a Swiss climate tech company that uses advanced atmospheric technology to track greenhouse gas removals and reductions, ensuring integrity and transparency in carbon markets.
About the project
By leveraging cutting-edge atmospheric technology, Hyphen provides accurate data to enhance transparency, trust, and accountability in carbon markets. Their solutions support the global transition to a sustainable, regenerative economy by offering robust measurement, reporting, and verification (aMRV) tools to ensure that nature-based carbon credits reflect actual environmental outcomes.
- Ecology
- Technology
The mission
We redesigned the platform to prioritize environmental accountability, enhancing its UX/UI for a more intuitive experience. We also created custom infographics, updated the overall design, and developed the platform on Webflow, ensuring seamless integration across devices.
The challenge
Hyphen Earth sought to simplify carbon credit validation while accurately tracking environmental impact, ensuring a user-friendly interface and smooth digital experience.
Design approach
Our focus was on creating a clean design with well-organized data to present Hyphen’s product in a cohesive and professional manner. We aimed to provide clear context and build trust with the audience, helping Hyphen stand out as a reliable and credible company.
The process
Our team did an excellent job focusing on the key data and content to showcase the full potential of Hyphen’s solution. From the start, our goal was to rethink and reorganize the data, updating the visuals to make it both easy to understand and visually appealing, while maintaining a professional and trustworthy feel.
Project workflow
We focused on creating a smooth and modern platform by following the latest design principles and adhering to all necessary guidelines. Each step of the process was carefully crafted, from initial concept to final development, ensuring consistency, functionality, and an engaging user experience.
Wireframing
We began by designing wireframes to map out the website’s information architecture and user flow. This allowed us to organize the content effectively, plan intuitive interactions, and ensure a smooth user experience. The wireframes served as a blueprint, forming the foundation for both desktop and responsive layouts. They guided the design and development phases, ensuring that every element was strategically placed for optimal user engagement and functionality across all devices.
Visual identity
We applied the client’s branding consistently across all design elements, ensuring full adherence to the established brand guidelines for a cohesive and professional look.
DM Sans is a modern, geometric sans-serif typeface designed for clarity and readability, particularly at smaller sizes. It features low contrast between thick and thin strokes, giving it a clean and uniform appearance. The font conveys a contemporary and approachable feel while maintaining a professional tone, making it well-suited for digital interfaces, data-rich content, and user-focused designs.
We also implemented a minimalistic color palette, primarily using black and white to create a clean and professional foundation. To add contrast and visual interest, we incorporated rich, vibrant green shades as accents. This approach not only draws attention to key elements but also reinforces Hyphen’s brand identity, reflecting its focus on environmental technology and sustainability.
UI/UX design
The design for Hyphen was crafted to strike a perfect balance between professionalism and visual sophistication. Our goal was to create a clean, modern aesthetic that not only showcases the brand's credibility but also makes complex information accessible and easy to digest. We focused on presenting data in a way that provides users with clear context, allowing them to quickly understand the product’s value and functionality. The end result is a seamless experience that invites users to explore, learn, and connect with the product.
Project overview
We designed this page with a strong emphasis on clarity, prioritizing the presentation of key metrics to ensure the most important information stands out. Our approach focused on creating a clean, intuitive layout that makes data easy to navigate and understand. The page includes multiple charts and graphics, strategically placed to provide a complete understanding of the product's opportunities and impact. By organizing the content in a straightforward way, we provided users with quick access to essential insights while ensuring seamless interactions with the page.
aMRV Solution
The aMRV page showcases Hyphen Earth's cutting-edge atmospheric MRV technology, using stylized infographics and clear, concise text to simplify complex concepts. It emphasizes the solution's precision, transparency, and scalability, providing visitors with a comprehensive understanding of its capabilities.
Projects
The Projects page highlights Hyphen Earth's nature-based solutions, focusing on showcasing project outcomes with clear visuals that demonstrate the effectiveness of the MRV technology across various ecosystems. This approach provides tangible proof of the technology's impact and helps build trust with visitors.
About
We structured the About page to clearly convey Hyphen Earth's story, mission, and impact, while introducing the team. By combining engaging visuals with concise text, we aimed to create a connection that resonates with both clients and partners.
Blog
We designed the Blog page to be a go-to resource for industry news and expert insights. With a clean layout and easy navigation, visitors can quickly access the latest articles, keeping them informed on carbon markets, MRV technologies, and sustainability.
Illustration
We created custom graphics that align with the overall visual style to illustrate Hyphen's business model and operational mechanics, while also showcasing the equipment used in conjunction with the software.
Efficient MRV Solutions for Carbon Credit Markets
We designed graphics to clearly visualize the three-phase process for obtaining carbon credits, providing a complete understanding of the workflow. Using sleek, smart, and easy-to-read visuals, we made the concept comprehensive and easily digestible.
Visualizing the workflow
We designed illustrations to showcase Hyphen’s ecosystem and workflow, starting with flux towers and the specialized equipment used to measure greenhouse gas fluxes. The visuals also highlight the aMRV software technology, showing how data is collected, processed, and integrated. Additionally, we created graphics for the customer dashboard to give a complete picture of the system in action.
Development
The website was developed using Webflow, enabling a fully responsive and dynamic design.
Process
We focused on ensuring fast data processing, seamless user interactions, and robust security, while also making the platform adaptable for future feature expansions.
Built for speed and responsiveness, the landing page offers a smooth experience across all devices with fast load times and seamless navigation.
Outcome
We've delivered a comprehensive design and development solution for Hyphen, focusing on creating a seamless, user-friendly experience. Our team restructured the website’s data and content to present Hyphen’s innovative solutions clearly and professionally.
We designed custom graphics to align with the brand’s visual style and effectively communicate complex concepts, while interactive elements and animations enhanced user engagement. The result is a cohesive online presence that reflects Hyphen's technological leadership, builds trust with users, and highlights their commitment to environmental accountability.
Customer Testimonial
We engaged Shakuro to design our new website, and they delivered at a consistently high standard across every key area of performance. The design work is excellentvisually strong, user-friendly, and aligned with our brand identity. Their attention to detail and ability to translate our brief into a polished final product exceeded expectations.The project was delivered on schedule, with each milestone clearly communicated and met without delay.Andreas B.CMO at Hyphen Global AG
