This month we had a chance to attend Israel Mobile Summit 2017 in Tel Aviv. Our very own Genrikh Agadzhanyan, the VP of Business Development at Shakuro was there for the entire event. Now the IMS is not a typical tech meetup, it’s a blend of three pillars in the mobile computing industry – monetization, innovation, and analytics.
Spiced up by the speeches of the who’s who in the world of mobile development, the summit became a real jam for mobile marketing, advertising, and distribution gurus.
The particular area of interest we engaged in were the latest findings in user acquisition as we directly rely on the virality of the apps we build. Along with that, a trending topic is anti-fraud solutions.Nullifying the security breaches on the web today is the competitive strength that digital agencies tackle from multiple angles. It was extremely useful to collaborate on that among the best mobile experts in the world.