Creating a website for the leading association of communications executives
Arthur W. Page Society is the world's leading professional association for senior public relations and corporate communications executives and educators. We built the website from scratch, from prototyping to development, to maximize the association's impact and accessibility.
About the project
Page Society brings together Chief Communications Officers of Fortune 500 companies, as well as corporate executives and educators, helping them build and strengthen professional connections. The association needed a new website that would serve its members and reflect its professional standing.
Goals
Our goal was to create a website that is easy and direct to use yet delightful, giving busy professionals fast access to the information and people they need.
Key challenges
The association manages donations and finances through a separate donor database, so we had to find a way to combine the website's functionality with it. We also had to design for a narrow, demanding audience of senior executives who value their time.
The process
Design
We used strong yet simple typography, a restrained color scheme, and plenty of negative space to create a minimalist, professional look that makes information easy to digest. A responsive layout, scalable graphics, and a structured grid ensure the site works flawlessly on any device.
Member directory
We built a comprehensive directory that lets users find members by name or company, view photos and short bios, and refine results with filters by location, event attendance, or committee membership.
Outcome
We delivered a clean, corporate website with streamlined functionality for a niche professional audience. Following the launch, member donations increased by 50% and website usage grew by 60%, and members praised the new design.
Customer Testimonial
We saw a 60.53% increase in usage after we updated. [...] We’ve gotten all kinds of praise from our members.Bobby WarrenTechnology Manager, Arthur W. Page Society
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