Introduce your business and what you do there.
Arthur Page Society is an international organization that represents the 300 Chief Communication Officers from the Fortune 300, and the 100 Chief Executive Officers of the 100 largest PR firms in the world. We sponsor research in PR and also provide thought leadership in that space. I lead our technology and website efforts.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Shakuro?
Our website was previously on ExpressionEngine, which is predominantly used for blogs. It provided a public face for our organization as well as a member directory. We also have a separate donor database which we use to manage donations and other finances. We were looking for a way to combine the website functionality with the donor database.
What was the scope of their involvement?
We took a branding study we had done and gave that to Shakuro. They were able to develop design concepts which we presented to our executive committee, and they selected the overall look and feel for the website. They also worked with Shakuro to help provide the UX. It was very collaborative.
“It was us and Shakuro working together to get the UX right, but everything largely was done by Shakuro.”
How did you come to work with Shakuro?
One of our members had loaned us a UX designer that works with them. She was on our team and she helped us with the UX.
How much have you invested with Shakuro?
The project was $200,000.
What is the status of this engagement?
We’re still working with them. We started working them in 2014.
RESULTS & FEEDBACK
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
The one big thing we’ve seen as a vote of confidence is that we’ve seen a 50% increase in our member donations for our technology. We allow our members to donate to specific endeavors. Traffic has been really successful. We didn’t realize how bad our old site was until we saw the numbers for uptake on the new site. We saw a 60.53% increase in usage after we updated. The new site has a much better member directory, is mobile enhanced, and it’s really easy to search for members. We’ve gotten all kinds of praise from our members. They’ve all been complimentary of the website.
How did Shakuro perform from a project management standpoint?
“We couldn’t do it without them.”
Yulia is the person we work with. She is amazing. I’m in charge of managing the project on our side. If it had been left to me, this project wouldn’t have launched. She’s been the backbone for everything. She keeps us on schedule and makes sure that we have our deliverables sent to her when we need to.
What did you find most impressive about Shakuro?
I’ve worked in technology before working with my current organization. I know good code and I know bad code. Shakuro browser tests across all platforms. I’m confident that when they hand something to me, I don’t have to check it in every browser. They write quality code. I can’t say enough about their quality of their development. It’s really good code.
Are there any areas Shakuro could improve?
No. I’d say that if I were going to launch a startup, they would be the first people I’d hire. They’re very precise and careful on their communication. They keep their projects on time, tell you no when they need to, are very accurate, and just a good group of people to work with.
They’re the best.
I can trust their deliverables. When they say it’s finished, it’s finished. I can confidently present it to my boss and not worry that I’m giving him something that he’s going to catch problems on.
They hit their deadlines. There were times I really wanted something and they told me that it was not possible. They’ve never lied to me. They never promise me things they can’t deliver. That’s huge.
Our website would have been a $1.2 million website if we had been sourcing it locally.
I already have.