Swyft is a complex hard-and-software solution designed to redefine the vending machine experience, driven by the technological advancements and breakthroughs in user experience and integration.
How Our Swyft Journey Started
Lincoln Smith approached us in 2014 with an innovative automated retail startup idea. Right away we knew it was going to be huge as Lincoln’s vision of introducing high-tech solutions into vending machine retail was attractive to us. Our initial task was in designing the UI and UX and implementing it into the existing business logic as the smooth buying experience had to be in phase with the brand’s engagement with consumers through visual appeal.
SCOPE OF INVOLVEMENT
We elaborated through the prototyping stage to the UI/UX design, to the front-end development with scalability and performance on our mind.
The elimination of the back-end responsibilities allowed us to redirect the flux of forces to design and front-end implementation, enabling us to leverage the time aspect and deliver a polished and refined product.
Story Behind the UI and UX Design of Swyft
The challenging part in Swyft’s project management cycle early on was the unconventional media of our design delivery. The usual vending machine UIs are determined by the limitations in hardware and space. In case of Swyft, the project was made clear to aim towards “an ecommerce website crossed with a physical retail store — a consumer portal that interfaces directly with a warehouse behind it.”
Blending the smooth online store experience with the simplicity and tactility of actually buying stuff was the destination. We wanted to make the symbiosis of the two practices so appealing and lucrative for major brands to embrace the Swyft technology. The complexity of the projects and the ambition behind it reverberated through its structure, dividing the objectives into 4 branches according to the project segments.
The entire array of logos and visual identity of all things Swyft. We elaborated the Swyft Store interface and UX for the specific media format using prototypes and real size emulation to create a seamless buying experience via vending machine. The UI on various project management phases had to be profound enough to represent the best of Swyft and at the same time keep it from getting cluttered and distracting. Service Menu was on another level in terms of usability and functionality. As a purely technical area with focus on effective maintenance and rationality.
The Swyft Store project is a bold attempt to redefine the first-hand vending machine customer experience. Bringing the advances in touch interactions and IoT, we strive to morph the habitual procedure into a delightful technological self-catering adventure. Merging the intuitive and haptic shopping process with the usable mobile experience creates a unique blend and takes the industry to the next level.
Swyft Dash is a global control and management system for the entire Swyft Store network. As an overlord controlling the satellites, Swyft owners wanted to leverage the full immersion capabilities of the chain. This presented a challenge in the presentation of the massive data volume as well as building the analytics. Keeping the incoming data under the spotlight while maintaining a high-level view are the assets we could achieve to ensure the dynamic reaction to changes and a sensitive management policy.
Swyft Service Menu
Swyft Service menu is the employee area of the Swyft Smart Vending product. It is also the backbone of Swyft Store project. Behind the smooth and enjoyable experience of the Swyft vending machines stands the edifice of maintenance, inventory, and care. In our vision, a delightful employee experience is a recipe for success in catering to the users.In terms of design, this means clear-cut procedures, east-to-learn and efficient operations with machine learning benefits.
Swyft Business Development Platform
Swyft Store guarantees their clients profit increases and brand enhancements through consistent user experience. That would not be possible without a solid technological base as well as the elaborate design and branding strategies. Top to bottom, Swyft Store is the ultimate automated retail sales channel.
current project status
Swyft is an ongoing massive work with multiple teams involved in its project development process. It keeps evolving and introducing new features as the response to the market and technology growth. Our main focus in our new product development strategy as of now, is incorporating them into the signature style design Swyft has earned with its impeccable reputation.
The upcoming release we are working on integrates all the best practices and solutions in design and development process we’ve been able to accomplish. New and uncharted territories on retail product development stages inspire us keep on the good work.
Facts And Details
Designers and developers in the team
UI/UX design screens on 5 different boards in RealtimeBoard
Years in the making and ongoing
Full testimonial coming soon...