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Fit for Bucks is a groundbreaking mobile application that utilizes the perks of digital wellbeing to connect local businesses to their customers.

Task

Wellbeing mobile application development for local businesses and fitness people.  Deeply integrated with wearables, Fit for Bucks is aimed helping local business owners build better conversion while promoting physical activity among people.

Inception

Folks at Fit for Bucks first contacted us late in 2017 with a working UI/UX prototype and
a technical enquiry to build an MVP. Based on the idea of using the power of wearable technologies to help people get fit, the app was supposed to cater to local brick-and-mortar entrepreneurs by attracting people into their venues.

Business Case

Physical shops have a history of struggling with conversion ever since online and mobile shopping took over. Rightfully so, we value our time and rarely wander around discovering places. Fit for Bucks makes wandering around cool again.

Whatever you’re selling or serving as a business, it is all worthless unless you get a steady flow of customers. Why not show them your appreciation by trading your items for their steps? Fit for Bucks was meant to become the platform for this new type of relationship.

Appearance

Since the project came to us somewhat designed and branded, our main objective and subsequent challenge was the app adaptation to the latest trends of mobile design.

Hence the design task:
Make adjustments to the UX of the Fit for Bucks iOS app, maintain the look and feel of the application, and emphasize intuitive and engaging aspects of the fitness app.

The appearance of a wellbeing app has to cater to the needs of daily use and not be aggressive or haunting. At the end of the day, the purpose of the product is to reward users for their real-life fitness endeavours, not the time spent on the phone.

For this, we polished the dashboard and data-driven content, accentuated award redeem cards, and made onboarding plain and simple.

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Development cycle

Objectives: Develop the iOS application, build the API, and develop the Admin Portal with major expansion flexibility.

Fit for Bucks relies heavily on the integration with wearable devices. Along with the diversity of this, come certain limitations. Activity trackers produced by different manufacturers have different logic and require custom application sync methods.

Another challenge for our developers was the fact that scamming and cheating were becoming an issue of concern. We came with an algorithm to protect business owners from that.

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Gennadiy Kats

Gennadiy Kats

VP Marketing, Founder, Fit For Bucks

Their project management is top notch. Our project manager is the best I’ve ever seen.

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