There aren’t a lot of things that are as rapid to change and as sensitive to word on the street as marketing technologies. Digital marketing, in particular, is the most controversial subject. Love it or hate it, you can’t deny the fact that you need it in case you run any type of business. The reason why the topic of digital marketing is polarizing is its variability in methods and outcomes. There is no universal strategy for success in the market but there is a variety of ways to get there.
There has never been a better time for shopping than today. Buying anything you can possibly want does not require any effort from you anymore. Before, it used to be a battle, an adventure for the access to a valuable thing and a satisfaction after getting there. In the recent years, we had to learn how to filter the flow of information that accompanies our every action online.
October 27, 1994. The first web banner ad was born. HotWired aka Wired placed it on its homepage among the 13 other banners members of the “dirty dozen”. But the legend has this AT&T banner as the forefather of what came to change the way the internet works, and perhaps guide it the wrong way, leading us to the murky waters of 2018’s web.
There’s a popular line that I and my friends who are in their mid-30’s often use in a wide variety of contexts. The line goes: “Bring back my 2007.” In 2007 I’d never had thought I’d be saying that. Even though that wasn’t a really prosperous time for a day-old university graduate, we never think of the 90’s in that sense.
Even the greatest product won’t sell itself unless placed on the right track.
As an aspiring startup owner or a successful entrepreneur, you’ve been focusing on polishing your product or service to the point where it becomes an up-market commodity you are proud of. You know its worth and you know how to sell it to the customer. You know where to start but hardly see where the journey might lead you.
I’ve been noticing tiny witty words and expressions in user interfaces since I first started using a computer. Having no particular goal, I would just roam around wherever the Windows 95 system would let me. For some reason, it felt like I was interacting with an artificial intelligence that had nothing to deal with a real human being. I was trying to find something no one has ever seen before. And of course, at the time I didn’t think humans wrote all those words. In the age of pre-internet, it was all Unknown…
In the rapidly evolving customer-based business, it’s vital for retailers to be sensitive to even the slightest changes in consumer behavior. However, retailers need to commit to their business goals which requires consistency. How do you use a dynamic responsive approach while maintaining consistency? Do you immediately buy into the hype and add fad functionality to cater to as much customers as possible or refine your retail experiences to stand the test of time?
This morning I stumbled upon a funny story on Instagram, it said: “imagine Instagram was gone. BOOM! You’re not a model anymore”. It’s about the fitness modeling trend that blew up a couple years ago on social media. There’s nothing wrong with being an instagram model or a facebook personality, just like there’s nothing wrong with being a youtuber; you can make a very decent living just doing that.
Digital product development unifies a number of disciplines, each being very specific in terms of the tooling used to build, deliver, and maintain the product whether it’s a piece of software, a website, or a mobile app. The technology changes over time and so does the set of tools and instruments used to unfold this technology.
Every time a new potential client contacts us with an idea of a mobile app or a web app project in hand, it is already a little success. However, it is far from being a win as it will take much more than just reaching out and replying to get the product going. All the precious time spent on the genuine effort to break down the product idea and estimate the terms & cost could be wasted unless the estimate presentation is spot on.
With 2017 coming to an end, it’s fun to take a look at how things changed this year and see what we can expect from the UI/UX design industry in 2018. In a way, a year-long stretch is too much to keep up with in terms of the ever-changing trends, hype, and technological advances enabling us to even consider perfecting user experience. The pivotal changes might happen out of the blue in design and the beauty of it is you never know what’s next. So if there is UX design in 2018, how will it be any different? Let’s see.
If you are producing something and trying to make your living off of that, the first thing you do is let people know you are out there. At some point, that is not enough and that’s where a beautiful outdoor sign can help. But then, all signs are beautiful and you have to start over again. This was the case in the website industry. What used to be an optional perk, later became a staple, and today it’s a prerequisite.
Everything is within reach of today’s individual. All you need is a phone or a laptop. We are no longer restricted by our location and have the ability to expand our influence beyond spatial limitations. As a startup owner, you don’t have to make allowances for the lack of technical talent in your neighbourhood.
The core of every startup is an idea. Whether it’s the result of a long-term commitment or divine providence, idea gets you going before anything else.
Picking up where we left in the first part of the CGHub story, this will be the tale of a thousand questions, despair, and a dozen broken hearts. But as George S. Patton has famously put:
“Accept the challenges so that you can feel the exhilaration of victory.”
However, before the victory, there was a battle (more of a beating) that we took every inch of… Bear with me as I tell one of the darkest stories in the history of our digital agency.